Category Archives: Metaresolver

Got Hitched on Valentines Day

Posted on February 20, 2013 by miker

It’s official! The press release went out this morning, Metaresolver has been purchased by Millennial Media. And no, this doesn’t mean I’ll be moving to Baltimore, but I appreciate the concerns :-) I’ll be working out of the San Francisco … Continue reading →

Posted in Business, Metaresolver | Leave a comment

Swapping Ad Creative with a Proxy

Posted on October 26, 2012 by miker

Like I mentioned last time I’ve been hacking around with some richer creative styles on mobile. Nothing that should be all that amazing, but I’ve been finding the existing tools and techniques a bit rough. To do some of the … Continue reading →

Posted in iPhone, Metaresolver, Open Source, Software, Technology | Leave a comment

Testing Mobile Ad Creatives

Posted on October 16, 2012 by miker

So far a lot of what I’ve been using lately in terms of mobile advertising has been banners. Images. Simple to deal with, but probably not long-term a fantastic way to go. Especially for mobile, where the ads are supposed … Continue reading →

Posted in Android, Business, iPhone, Metaresolver, Open Source, Software, Technology | 2 Comments

Mobile Advertising Attribution

Posted on October 5, 2012 by miker

The 500 pound gorilla in the room when it comes to most mobile advertising discussions is attribution. This is something that doesn’t really exist as a problem in the online advertising world, it’s really a quirk of models wrapped around … Continue reading →

Posted in Browser, Business, Community, Metaresolver, Technology | 4 Comments

First Six Months of Metaresolver

Posted on September 29, 2012 by miker

We just launched Metaresolver this past week. I’ve held off on talking publicly about a lot of the decisions that went into the process, cause I was never sure when we would find some new chunk of info that would … Continue reading →

Posted in Business, Metaresolver, Technology | 1 Comment