Category Archives: Metaresolver

Got Hitched on Valentines Day

It’s official! The press release went out this morning, Metaresolver has been purchased by Millennial Media. And no, this doesn’t mean I’ll be moving to Baltimore, but I appreciate the concerns :-) I’ll be working out of the San Francisco … Continue reading

Posted in Business, Metaresolver | Leave a comment

Swapping Ad Creative with a Proxy

Like I mentioned last time I’ve been hacking around with some richer creative styles on mobile. Nothing that should be all that amazing, but I’ve been finding the existing tools and techniques a bit rough. To do some of the … Continue reading

Posted in iPhone, Metaresolver, Open Source, Software, Technology | 2 Comments

Testing Mobile Ad Creatives

So far a lot of what I’ve been using lately in terms of mobile advertising has been banners. Images. Simple to deal with, but probably not long-term a fantastic way to go. Especially for mobile, where the ads are supposed … Continue reading

Posted in Android, Business, iPhone, Metaresolver, Open Source, Software, Technology | 8 Comments

Mobile Advertising Attribution

The 500 pound gorilla in the room when it comes to most mobile advertising discussions is attribution. This is something that doesn’t really exist as a problem in the online advertising world, it’s really a quirk of models wrapped around … Continue reading

Posted in Browser, Business, Community, Metaresolver, Technology | 3 Comments

First Six Months of Metaresolver

We just launched Metaresolver this past week. I’ve held off on talking publicly about a lot of the decisions that went into the process, cause I was never sure when we would find some new chunk of info that would … Continue reading

Posted in Business, Metaresolver, Technology | 1 Comment