Author Archives: miker

Got Hitched on Valentines Day

It’s official! The press release went out this morning, Metaresolver has been purchased by Millennial Media. And no, this doesn’t mean I’ll be moving to Baltimore, but I appreciate the concerns :-) I’ll be working out of the San Francisco … Continue reading

Posted in Business, Metaresolver | Leave a comment

Swapping Ad Creative with a Proxy

Like I mentioned last time I’ve been hacking around with some richer creative styles on mobile. Nothing that should be all that amazing, but I’ve been finding the existing tools and techniques a bit rough. To do some of the … Continue reading

Posted in iPhone, Metaresolver, Open Source, Software, Technology | 2 Comments

Testing Mobile Ad Creatives

So far a lot of what I’ve been using lately in terms of mobile advertising has been banners. Images. Simple to deal with, but probably not long-term a fantastic way to go. Especially for mobile, where the ads are supposed … Continue reading

Posted in Android, Business, iPhone, Metaresolver, Open Source, Software, Technology | 8 Comments

Mobile Advertising Attribution

The 500 pound gorilla in the room when it comes to most mobile advertising discussions is attribution. This is something that doesn’t really exist as a problem in the online advertising world, it’s really a quirk of models wrapped around … Continue reading

Posted in Browser, Business, Community, Metaresolver, Technology | 3 Comments

First Six Months of Metaresolver

We just launched Metaresolver this past week. I’ve held off on talking publicly about a lot of the decisions that went into the process, cause I was never sure when we would find some new chunk of info that would … Continue reading

Posted in Business, Metaresolver, Technology | 1 Comment

Mobile Advertising Mediation

The topic at Mobile Monday Silicon Valley was “Make Money with Mobile Ad Mediation”. Great topic, there’s a lot of activity around mobile advertising right now. Overall my take on mobile advertising high level remains what it was a few … Continue reading

Posted in AdMob, Business, Mobile Monday, Technology, ThisIsMobility | 1 Comment

Nook Developer Fail

With a few new entries into the market recently from Android tablet providers there’s been a lot of noise in developer circles about the potential of the new platforms. For instance, the Nook folks had appeared at the Appcelerator developer … Continue reading

Posted in Android, Business, Community, Software, ThisIsMobility | 3 Comments

webOS Open Source

I wasn’t planning to weigh in on HP deciding to open up webOS, cause like I’ve said before tectonic shifts with little short-term impact aren’t really that important to startups. However, I’ve been doing open source stuff for a whole … Continue reading

Posted in Community, Open Source, Technology, ThisIsMobility | Leave a comment

What’s With the Recent QR Code Abuses?

I’m seeing a lot of QR codes spread around, popping up in TV commercials and in print advertisements. And in general they’re horrible campaigns. My favorite are the commercials that flash a QR code on the screen for a few … Continue reading

Posted in Technology, ThisIsMobility | Leave a comment

What’s Working and What Needs Work

We had a great discussion in the morning at Appnation, big thanks to the panel for participating and Drew and company for making it happen. The point of the panel was to try to distill a few concrete principles and … Continue reading

Posted in Business, Community, Technology, ThisIsMobility | 3 Comments