Monthly Archives: October 2012

Swapping Ad Creative with a Proxy

Like I mentioned last time I’ve been hacking around with some richer creative styles on mobile. Nothing that should be all that amazing, but I’ve been finding the existing tools and techniques a bit rough. To do some of the … Continue reading

Posted in iPhone, Metaresolver, Open Source, Software, Technology | 2 Comments

Testing Mobile Ad Creatives

So far a lot of what I’ve been using lately in terms of mobile advertising has been banners. Images. Simple to deal with, but probably not long-term a fantastic way to go. Especially for mobile, where the ads are supposed … Continue reading

Posted in Android, Business, iPhone, Metaresolver, Open Source, Software, Technology | 8 Comments

Mobile Advertising Attribution

The 500 pound gorilla in the room when it comes to most mobile advertising discussions is attribution. This is something that doesn’t really exist as a problem in the online advertising world, it’s really a quirk of models wrapped around … Continue reading

Posted in Browser, Business, Community, Metaresolver, Technology | 3 Comments