Some great conversations going on at the APPNATION conference today. I just wanted to share one bit in particular. Trip Hawkins had a slide titled Browser Beats App Store that pulled together a number of points I’ve realized from various projects into a great list. If you view the image full size you can make it out. But here’s the list:
- Already #1 overall (PC)
- Mobile, TV next
- Wifi proliferation
- FB, Google, Amazon, Netflix, et al.
- Open, free, democratic
- Targeted traffic
- Cross-promotion is easy
- Direct cloud updates
The app stores have gained us a lot with respect to previous models in mobile. But they’re also a step backwards in many regards related to what we’ve become accustomed to when delivering to a browser.
Lots of people say things like “Why would you want to deliver something like Angry Birds through a browser anyway? That would always be a native app.” But I’m not convinced there. What if they didn’t have to stage updates in big releases and just put out a level at a time? What if you could challenge a friend to get 3 stars in a level, and they could play that level right in the browser without installing an app? Stuff on the web is a lot more malleable. Even if the technology side didn’t make sense, many of the secondary benefits stack up into a pretty strong driver.