I like a lot of the concepts that the Aro Mobile folks lay out. Though their promotional video makes me very concerned about their future. Someone over there is horribly horribly out of touch. They’ve got a much more sane one up on their website, so I hope that youTube version was just a failed experiment.
A lot of the value that they’re delivering stems from contextual awareness, which is hardly a new concept. It’s just amazingly difficult to deliver. Most of the objections I’m seeing voiced in the press are related to security and privacy. Unfortunately that seems to be the bugaboo that gets thrown out there when they don’t have anything else to object to. That argument is boring and tired, I’m hoping we can move past it pretty quickly.
Me personally, I’m willing to share a whole lot of info to end up with a better mobile user experience. I just signed up for the beta. WANT! Aro Mobile folks, if you need data, I’m willing to share it. Contact lists, email, calendar, current GPS coordinates, retinal scans, bloodwork, whatever. If you can deliver on what you promise, I’m in.