Archive for August, 2009

Mobile Monday Discount Codes for Mobilize

Thursday, August 20th, 2009

I already posted this to the MoMo blog, and sent an email out to the mailing list. But for those of you not subscribed to either of those (and I know you’re out there, cause you keep yelling at me for not posting the MoMo events here too), here it is again:

Surj from GigaOm pinged me to pass along some discount codes for the upcoming Mobilize conference on Sept. 10th. The normal cost for the event $545. If you get a ticket before midnight on Sunday here’s a link you can use to register for just $399:

http://mobilize09.eventbrite.com/?discount=MOMOSF399

that code will stop working at midnight on Sunday however, in just a few days. After Sunday you can register with this link to get in for $445:

http://mobilize09.eventbrite.com/?discount=MOMOSF100

Here’s their info about the conference:

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You are in the middle of the mobile data boom. Now make it work for you!

In 2007, mobile data sales in the U.S were $23 billion. In 2009, they’re on target to reach $45 billion. Keep in mind that growth has occurred in just two years — and in the midst of a tough economy. Now imagine if we turn up connection speeds to 100Mbps, then 1Gbps. We believe increased speeds will further expand existing markets.

The much-lauded success of the iPhone, with its 1 billion downloaded apps, is just the tip of an immense iceberg. We believe netbooks and new consumer demand for a wireless web will kindle growth in services, technologies and devices for the communications industry.

Keynotes from Motorola CEO Sanjay Jha and also T-Mobile CTO, Cole Brodman

At Mobilize 09, you will learn about:

  • New insights into a future marketplace with gigabit wireless
  • Innovating mobile products for your customers
  • Strategies for monetization of apps
  • Making the most of mobile analytics for mining new profits
  • The netbook boom and market needs
  • Understanding the future of app delivery stores and distribution
  • How social media like Facebook and Twitter are becoming a core service for mobile consumers
  • The ideas investors are funding and what they are avoiding

See full speaker lineup and topics on our website at: http://mobilizeconf.com/

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The folks at GigaOm put together fantastic events, I’ve been to quite a few of them. When it comes to mobile stuff in particular they have a fantastic set of knowledge between all the folks there. Check out the schedule:

http://events.gigaom.com/mobilize/09/schedule/

Should be a fantastic event, definitely worth checking out!

Silicon Valley Mobile Investment Report

Monday, August 3rd, 2009

Kate pulled together a great set of numbers to put together an Investment in the Silicon Valley Mobile Industry report. Interesting stuff in there. The bump in social media investment was obvious to anyone working in the industry, so seeing that reflected in the category investment over time chart is a good sanity check. One interesting bit from the report: less money than expected is going into apps and software. I find that a bit disturbing. Money going into platforms and services, but people still hesitant about the apps themselves. Could be for a whole bunch of reasons - folks just need less money to try out app ideas, so they’re no longer as frequently venture based for instance. However, it’s also possible that everyone sees the potential of mobile, but once again, the rubber just isn’t quite hitting the road.

There are a bunch of success stories within the app stores. And the app stores are changing behaviors, making mobile a more hospitable environment than it was. For the most part. The overall question is how much of this is evolution and how much is revolution. The tectonic shift is still going on, and it’s hard to say if what we’re looking at in a year is going to resemble what we have in any way at all. Blowback from the policies related app store approval have some folks thinking about web distribution for mobile devices again. And from the looks of things maybe web distribution is what was really planned for from the start. We certainly have a much more hospitable web based mobile environment, at least on the platforms where app development is also an option.

Depending on how you’re looking at the market, there are very different monetization models and potential market sizes. See the iFund presentation from iPhoneDevCamp for one particular take on where the app market is headed. Other say they think there’s little money in app sales cause the overall volume of the app store sales is estimated to be about $500M for the year, Apple takes 30% of that, leaving about $350M for developers, divided up by market share - and for some folks that’s just not a healthy environment to build in. For instance if you want to build a billion dollar company, you can’t do it inside a market with a volume of $500M. Me, I don’t want to build a billion dollar company, I would be happy to trade lower overall value for a higher chance of success. So for me, building for the app store right now is just fine.

Looking forward to discussing more at the Silicon Valley MoMo meeting tonight. школа эротического танца владивосток ролики сперма