Comments on: Mobile Analytics from AdMob http://www.thisismobility.com/blog/2008/04/30/mobile-analytics-from-admob/ Ripping mobility from the clutches of telecom Sun, 20 Jul 2008 17:36:52 +0000 http://wordpress.org/?v=2.5.1 By: The Middle Web and Navigating Mobile Internet « The Mobile Geek http://www.thisismobility.com/blog/2008/04/30/mobile-analytics-from-admob/#comment-285993 The Middle Web and Navigating Mobile Internet « The Mobile Geek Wed, 18 Jun 2008 10:19:24 +0000 http://www.thisismobility.com/blog/?p=562#comment-285993 [...] the PC version of the site could take it or leave it. The goal for marketers will be to find innovative ways to appeal specifically to a mobile [...] [...] the PC version of the site could take it or leave it. The goal for marketers will be to find innovative ways to appeal specifically to a mobile [...]

]]> By: jpop http://www.thisismobility.com/blog/2008/04/30/mobile-analytics-from-admob/#comment-268957 jpop Mon, 05 May 2008 21:28:39 +0000 http://www.thisismobility.com/blog/?p=562#comment-268957 http://blog.mobivity.com/?p=223 Interesting, Two different takes on Admob Analytics http://blog.mobivity.com/?p=223
Interesting, Two different takes on Admob Analytics

]]> By: miker http://www.thisismobility.com/blog/2008/04/30/mobile-analytics-from-admob/#comment-266877 miker Wed, 30 Apr 2008 18:47:26 +0000 http://www.thisismobility.com/blog/?p=562#comment-266877 The wire level capture is interesting, but really a very deep integration for a lot of the folks I talk to. They have a server somewhere, rented or even shared (to say nothing about cloud systems like google apps or Amazon web services). It's a great top end solution, but it does set the bar very high for the average site owner. What are you folks doing to drive standardization in the market? Tying up large distribution points with a paid service seems like it would be harder to leverage community effects than with a free service covering a large number of smaller publishers. Still, just two or three ESPN or CNN sized installations could give you some leverage. The wire level capture is interesting, but really a very deep integration for a lot of the folks I talk to. They have a server somewhere, rented or even shared (to say nothing about cloud systems like google apps or Amazon web services). It’s a great top end solution, but it does set the bar very high for the average site owner.

What are you folks doing to drive standardization in the market? Tying up large distribution points with a paid service seems like it would be harder to leverage community effects than with a free service covering a large number of smaller publishers. Still, just two or three ESPN or CNN sized installations could give you some leverage.

]]> By: Dean Collins http://www.thisismobility.com/blog/2008/04/30/mobile-analytics-from-admob/#comment-266871 Dean Collins Wed, 30 Apr 2008 18:16:33 +0000 http://www.thisismobility.com/blog/?p=562#comment-266871 Hi Mike, Totally agree about standardization on terms and definitions. Being first to market in October last year we are in a position that since having launched Amethon Mobile Analytics there have been 6 other vendors who have now launched mobile analytics applications in one form or another. (Ahhh it's nice to be a market leader and have imitators try and keep up, imitation truly is the sincerest form of flattery :). One of the main discussion points on the panel I shared at this months New York Mobile Monday was the need for standardised api's so you weren't stuck with one dashboard over another. We counted about 8 mobile advertising dashboards between the panelist, how - who is going to bring this all together into one 'performance view' is the real question. This isn't an analytics question, more of a ROI for your AdSpend question. Outside of adnetworks I keep coming back to using analytics for the very best user experience. It’s important to point out that Amethon are still the only vendor to use Wireline Capture – so we see 100% of the traffic from the cellular phone browsers to the mobile content webservers, importantly this also means that there is no additional ‘weight’ added to the content pages through the use of page tags or pixel beacons which whilst not an issue on desktop analytics is a heavy burden on limited mobile bandwidth. This also means we can track activity not possible using a pixel beacon. Knowing what, how and when your customers are experiencing your content, for me at least, is still the most important factor of choosing an analytics provider. Hopefully as the mobile content market matures MMA will take the lead to implement clean descriptive definitions in a similar way to the great work the IAB has done in the desktop internet space. (overlap?) Regards, Dean Collins www.Amethon.com Dean.Collins@Amethon.com Phone: +1 646-240-4043 Hi Mike,

Totally agree about standardization on terms and definitions.

Being first to market in October last year we are in a position that since having launched Amethon Mobile Analytics there have been 6 other vendors who have now launched mobile analytics applications in one form or another.

(Ahhh it’s nice to be a market leader and have imitators try and keep up, imitation truly is the sincerest form of flattery :).

One of the main discussion points on the panel I shared at this months New York Mobile Monday was the need for standardised api’s so you weren’t stuck with one dashboard over another.

We counted about 8 mobile advertising dashboards between the panelist, how - who is going to bring this all together into one ‘performance view’ is the real question.

This isn’t an analytics question, more of a ROI for your AdSpend question.

Outside of adnetworks I keep coming back to using analytics for the very best user experience.

It’s important to point out that Amethon are still the only vendor to use Wireline Capture – so we see 100% of the traffic from the cellular phone browsers to the mobile content webservers, importantly this also means that there is no additional ‘weight’ added to the content pages through the use of page tags or pixel beacons which whilst not an issue on desktop analytics is a heavy burden on limited mobile bandwidth.

This also means we can track activity not possible using a pixel beacon.

Knowing what, how and when your customers are experiencing your content, for me at least, is still the most important factor of choosing an analytics provider.

Hopefully as the mobile content market matures MMA will take the lead to implement clean descriptive definitions in a similar way to the great work the IAB has done in the desktop internet space. (overlap?)

Regards,
Dean Collins
http://www.Amethon.com
Dean.Collins@Amethon.com
Phone: +1 646-240-4043

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