Comments on: The Advertising Big Picture http://www.thisismobility.com/blog/2008/04/23/the-advertising-big-picture/ Ripping mobility from the clutches of telecom Fri, 05 Sep 2008 18:15:29 +0000 http://wordpress.org/?v=2.5.1 By: Analysis: MySpace and Facebook challenge mobile-only social networks » VentureBeat http://www.thisismobility.com/blog/2008/04/23/the-advertising-big-picture/#comment-270890 Analysis: MySpace and Facebook challenge mobile-only social networks » VentureBeat Fri, 09 May 2008 19:05:47 +0000 http://www.thisismobility.com/blog/?p=560#comment-270890 [...] Many mobile ad networks launched in the last couple of months, of course, and they all face challenges. Still, it seems a good move for both Buzzcity and [...] [...] Many mobile ad networks launched in the last couple of months, of course, and they all face challenges. Still, it seems a good move for both Buzzcity and [...]

]]> By: Steve Roberts http://www.thisismobility.com/blog/2008/04/23/the-advertising-big-picture/#comment-270859 Steve Roberts Fri, 09 May 2008 17:14:32 +0000 http://www.thisismobility.com/blog/?p=560#comment-270859 Mike, I found a potential gem in this ad debacle... there's a little start-up that is playing with online and offline and in cases with social networks. The company is Hippopost. The facebook app is http://apps.facebook.com/hippopost. What they have is an ad sponsored model for physical postcards via the web (in this case facebook) where you can send your digital assets out to friends and family in the physical world with via an ad selected by the user. You as the sender choose the ad that is most likely got some relevant to the recipient of the card. in either case - it's more of a blend on traditional direct marketing - the catch being that mail is targeted by the sender and the volume can only be pushed by a sender - and online media. Both ends seem to make sense. everyone that uses the tool registers so that's at the CPA level or above (a database addition) and the recipient will run by DM stats - competing with a low current return on junk mail. The big win on the DM side is 9 out of 10 pcs will end up on a fridge and not in the garbage can. Ahhh the old school mail. Nice to get something other than a bill or junk mail every once in a while. -Steve Mike,

I found a potential gem in this ad debacle… there’s a little start-up that is playing with online and offline and in cases with social networks. The company is Hippopost. The facebook app is http://apps.facebook.com/hippopost.

What they have is an ad sponsored model for physical postcards via the web (in this case facebook) where you can send your digital assets out to friends and family in the physical world with via an ad selected by the user. You as the sender choose the ad that is most likely got some relevant to the recipient of the card. in either case - it’s more of a blend on traditional direct marketing - the catch being that mail is targeted by the sender and the volume can only be pushed by a sender - and online media. Both ends seem to make sense. everyone that uses the tool registers so that’s at the CPA level or above (a database addition) and the recipient will run by DM stats - competing with a low current return on junk mail. The big win on the DM side is 9 out of 10 pcs will end up on a fridge and not in the garbage can. Ahhh the old school mail. Nice to get something other than a bill or junk mail every once in a while.

-Steve

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