Russ and I have worked on stuff together in the past. One of the interesting side effects of online celebrity (or whatever you want to call it that Russ has, blog popularity, name recognition – the term itself isn’t important) is that whenever we work on something together it’s not “Russ and Mike”s whatever, it’s Russ’s whatever. It’s happened a few times, and we even named it “The MoMo Effect” after Mobile Monday, which is where it first seemed to happen. Normally I don’t care about it much, as long as I can get done what I want to I’m happy to ride on Russ’s popularity. With the collapse of Mowser I’m actually happy to see that it’s written up all over the place as “Russ Beattie’s Mowser.” At least I don’t have my name directly associated with that flame out in most people’s minds.

However something happened out of this that I wasn’t thinking about at all. I’ve spent the last 3 months tapping everyone I could to get a chance to talk to angels and VCs to see if we could find some funding. Obviously we didn’t. However, the “is the mobile web dead” conversation that got kicked off has caused issues for some of the folks who helped me out who were also currently looking for funding. I’ve had a few calls that went something like: “What the hell? I introduced you to a bunch of folks, and you guys turned right around and screwed us! People are starting to wonder now if they should put their money in the mobile web.”

Interesting, after not being able to get money out of anyone for Mowser, which I was working on with Russ – I’m interested to hear that anyone’s investment policy would be impacted by a post that Russ put up. I would be surprised if even the secondary conversation that came out of it impacted anyone. So just something to keep in mind for the other folks out there. Just because when you go and sit down with a group of folks to discuss what you’re doing and have it dismissed, that doesn’t mean those folks aren’t going to turn right around and use your commentary against friends and partners. Watch your back, sometimes the problems come from the places you least expect them to.