http://www.thisismobility.com/blog/2007/12/16/promotions-coupons-and-incentive-programs/ Ripping mobility from the clutches of telecom Wed, 23 Jul 2008 19:53:43 +0000 http://wordpress.org/?v=2.5.1 http://www.thisismobility.com/blog/2007/12/16/promotions-coupons-and-incentive-programs/#comment-233790 Taptology - Taptu Mobile Search Engine » Blog Archive » Do promotions, coupons and incentive programs have any value on mobile? Thu, 31 Jan 2008 17:21:45 +0000 http://www.thisismobility.com/blog/2007/12/16/promotions-coupons-and-incentive-programs/#comment-233790 [...] Mike writes about it saying that marketers tend to think of the mobile as a fantastic advertising medium, “always on, highly person, uniquely identifiable users”. That much is true, isn’t it? “So I end up reading about things that the folks in the industry generally tend to term “The Starbucks Example”. It’s the example where a service could somehow figure out you’re near a Starbucks (whether it be location based services or some kind of near field communication system like Bluetooth) and push you a coupon (”RIGHT THEN!”) for 25 cents off your latte. […] How often do I really want 25 cents off my latte? Is it really worth all the other junk I get in return for it?” [...] [...] Mike writes about it saying that marketers tend to think of the mobile as a fantastic advertising medium, “always on, highly person, uniquely identifiable users”. That much is true, isn’t it? “So I end up reading about things that the folks in the industry generally tend to term “The Starbucks Example”. It’s the example where a service could somehow figure out you’re near a Starbucks (whether it be location based services or some kind of near field communication system like Bluetooth) and push you a coupon (”RIGHT THEN!”) for 25 cents off your latte. […] How often do I really want 25 cents off my latte? Is it really worth all the other junk I get in return for it?” [...]

]]> http://www.thisismobility.com/blog/2007/12/16/promotions-coupons-and-incentive-programs/#comment-214027 that canadian girl » Blog Archive » Do promotions, coupons and incentive programs have any value on mobile? Mon, 17 Dec 2007 20:11:18 +0000 http://www.thisismobility.com/blog/2007/12/16/promotions-coupons-and-incentive-programs/#comment-214027 [...] Mike writes about it saying that marketers tend to think of the mobile as a fantastic advertising medium, “always on, highly person, uniquely identifiable users”. That much is true, isn’t it? “So I end up reading about things that the folks in the industry generally tend to term “The Starbucks Example”. It’s the example where a service could somehow figure out you’re near a Starbucks (whether it be location based services or some kind of near field communication system like Bluetooth) and push you a coupon (”RIGHT THEN!”) for 25 cents off your latte. […] How often do I really want 25 cents off my latte? Is it really worth all the other junk I get in return for it?” [...] [...] Mike writes about it saying that marketers tend to think of the mobile as a fantastic advertising medium, “always on, highly person, uniquely identifiable users”. That much is true, isn’t it? “So I end up reading about things that the folks in the industry generally tend to term “The Starbucks Example”. It’s the example where a service could somehow figure out you’re near a Starbucks (whether it be location based services or some kind of near field communication system like Bluetooth) and push you a coupon (”RIGHT THEN!”) for 25 cents off your latte. […] How often do I really want 25 cents off my latte? Is it really worth all the other junk I get in return for it?” [...]

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