Leaving the Mob

My time at AdMob is coming to an end. It feels like it was yesterday that it was just Omar, Russell, and I listening to people say over and over that “the established ad networks are going to crush you before you can make a difference.” Now we’ve grown to gradually take over almost the whole floor of the building we’re in (a room at a time, taking large chunks of dividing walls out in the process) and I can’t read more than two mobile stories from my feed reader without at least one of them being about mobile advertising. How’s that for a staggering success?

But now that we’ve succeeded in the initial battle, life at AdMob is changing. It’s no longer the kind of place where the fast and loose brand of programmerizing I practice should be the norm. And the challenges in front of the company are no longer related to proving that the model works and the ecosystem can support it, but rather that they can hold onto and grow their lead as the number one mobile advertising network. A great challenge to be placed in front of, but not really one that exactly matches up with my disposition and role in the world of mobility overall. So it’s time for me to step aside and let the AdMob engineering crew evolve. I wish the folks at AdMob the best of luck! It’s a fantastic service backed by a great team, and when the monetization question comes up during my next adventure AdMob is going to be the first place I turn.

So now comes the question of which way to turn to find the raggedy edge of mobile? I like somewhat unique work environments. Three parts programming, two parts white knuckled thrill ride, two parts scaling issues. Seems like there’s still a ton of stuff that could be done in consumer mobile services. As far as mobile data services have come in the last year, we’re still really at just the start. The interest is out there, but people need to provide the right services via the right channels to keep the growth going. Seems like that would be really difficult to do right, so it’s got my attention. The hunt is officially on!

This entry was posted in AdMob, ThisIsMobility. Bookmark the permalink.

14 Responses to Leaving the Mob

  1. James Pearce says:

    We’re always trying to hire the brightest mobile minds :-)

  2. Wow! Big news. All the best of luck, Mike!

  3. Mike,

    If you’re looking for something unique in Mobile that “could” leverage AdMobs advertising back end infrastructure take a look at what we’ve done with Mobile. We invented Mod_Gzip (SourceForge) and have modified it extensively so it is now called Mod_Mobile. It does some very special things when interacting with it’s own browser plug-in especially on mobile devices. It (the client) supports has it’s own open API so you can value add it. More at http://www.5o9inc.com



    PS. We’re a start with just the kind of environment you like.

  4. Wow Mike… congrats and good luck in your new endeavors…


  5. Omar Hamoui says:

    Thanks for everything Mike. AdMob would not be what it is today without all the contributions you have made. Go start another revolution!

  6. Whoever gets you on their team will be very lucky :)

    As Omar says, time to go start another revolution!

  7. Pingback: Mike Rowehl, Leaving Admob

  8. Pingback: » Mobile Startups: Hire Mike Rowehl / Wayne Pan's Blog - tech | js | ui | ajax | life | mobile

  9. Jason Morse says:

    Thanks dude. You were one of the key reasons I joined AdMob. The last year + has been a crazy ride. I’m sure we’ll cross paths again…keep shredding and growing the El Scrapeo fan club.

  10. Vijay Chattha says:

    Hey Mike,
    Great job in helping make AdMob what it is today. I wish you all the best in your future endeavors and hope to see you at another mobile 2.0 event in the future.

    all best,
    vijay + vsc public relations team

  11. Paul says:

    Was just the other day that we were talking about how this has been one of your longest stints – and now you’re of again to the next big challenge! I really admire your motivation, and constant quest to be at the cutting edge of all things mobile.

    Best of luck for the future, and whatever path it may take you.

  12. Paddy Byers says:


    Good luck whatever you end up doing. You’ll be in Barcelona?


  13. Blair says:

    Congratulations Mike! Good luck on finding that “next big thing” you’re looking for and let me know if I can help…



  14. Pingback: MobHappy » Blog Archive » Mike on His Bike

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> <pre lang="" line="" escaped="" highlight="">