Yesterday was the last day of the free ads on mobile search on Google, and I have to admit I haven’t heard a single peep about the program after the initial launch. I figured it would be a nasty set of issues. It doesn’t seem to have been anything at all. From a practical standpoint I didn’t actually run across too many ads on mobile search that seemed to be transcoded pages meant for desktop use. Cool, guess I was wrong. Or was there other news floating around somewhere that I missed about this?
Mike Rowehl
I've been working in mobile for a long time, and on internet service scalability even longer. I'm currently working on Churn Labs with some friends, hacking on a bunch of interesting mobile projects. Drop me a line if you're interested.
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OK, so I was a beta tester for mobile ads and I have been paying for ads for the past month – but I have also been boasting a 1.1 rank for my keywords.
I was just looking around on Adsense and I haven’t been pushed or encouraged to set up a landing page for mobile ads – (which is a huge mistake) as I would prefer to montior my landing page rather than a transcoding page on mobile as Vodafone has killed our blog gomo news via its Novarra transcoder.
You are right its quiet but perhaps its the calm before the storm?
I think mobile ads will pick up with an increase in the proportion of Internet connected mobile devices which have a GPS receiver thereby allowing location awareness to be included in searches.
The rate of uptake will increase dramatically over the next couple of years with GPS receivers dropping significantly in price eg. CellGuide’s new ACLYS chip which has reduced the price of including GPS by 70%.
http://gpstekreviews.com/2007/12/07/aclys-gps-receiver-chip-70-cost-reduction-breakthrough/