XOsphere @ Under the Radar
XOsphere is a mobile platform for content distribution. They partner with publishers and agencies. They believe that the branded mobile approach is more important than advertising right now. Branded mobile applications is an area they seem to be paying a lot of attention to.
Lists out the stuff they do: Social networking. Rich content. Transactions. Interactivity.
They’re big believers in virality. Integration with other media is the key. Advertising and marketing outside of mobile.
They choose how to engage with the customer based on handset capabilities. SMS as the simple side through rich application for smartphones. Their concentrate is on reach and making an offering appealing across as many handsets, carriers, and regions as possible. The market is currently very fragmented so it’s hard to deliver a campaign and know that users will see all of it.
When asked by the judges what their overall differentiator is he says it’s reach. The judges think the offering hits too many areas too shallow. They want deep knowledge in one area. “One stop shop for mediocre everything” or something like that is what one of the judges said.
