Transpera @ Under the Radar
Transpera allows content providers and user to create channels and provides monetization through advertising and subscriptions. The presenter thinks mobile video is poised to take off. Someone needs to tell him its not. I have just completely top to bottom become unconvinced that all of the existing land grabs for mobile video are going nowhere.
The Transpera offering provides community features, targeted delivery, user to user sharing, persomal playlists, and ratings. They provide APIs that allow for using the features like sharing and rating, that could be interesting.
A lot of focus is on context relevant targeting. Using metadata from the video (I wonder what metadata from the video, if they mean just group behavior analysis or if they pull in additional info from content providers). Advertising is done via server side insertion.
They’re a firm believer in the power of user programming. Users decide what they want to watch, when, where, and with whom they would like to share media. Different users get different ads.
Their main target audience is publishers, but they work with carriers. They have lots of ex Third Screen Media folks on the team.
When asked by the judges “what kind of big mobile video publishers are you targeting” ESPN is his example. Hard to find other concrete examples. Presenter says market is fragmenting on the video provider side. Video sites are growing - they have more views and more users than they did last year. But the overall market is growing faster, so relative share per site is shrinking. Their push is to combat that fragmentation.
