The whole mobile world is abuzz today about the release of the iPhone. George is standing in line like a good boy and waiting for one, which is where I should be too. But we had a bunch of AdMobby stuff and we couldn’t empty out the entire office no matter how cool the thing might be. So instead, we’ve added info about the iPhone into our device detection at AdMob so that you can target Apple as a device manufacturer. Just our way of saying “Welcome to the mobile internet Apple, very happy to have you here.”