Comments on: AdMob - Most Innovative Business Model http://www.thisismobility.com/blog/2007/06/07/admob-most-innovative-business-model/ Ripping mobility from the clutches of telecom Thu, 20 Nov 2008 22:29:32 +0000 http://wordpress.org/?v=2.6.3 By: Clyde Smith http://www.thisismobility.com/blog/2007/06/07/admob-most-innovative-business-model/#comment-145322 Clyde Smith Thu, 28 Jun 2007 14:55:31 +0000 http://www.thisismobility.com/blog/?p=337#comment-145322 Taking ideas from one sector and using them in another is a basic working device for me. For some reason that's how I think. So when I was choreographing, I took working approaches from visual artists. When I was writing poetry, I was mostly reading novels. When I entered academia, I took what was happening in one field and applied it to "my" field. Restaurants do it all the time, taking an idea from one region and transplanting it to another. On the one hand, this is a tactic that anyone can pick up. On the other, I've found that reframing ideas confuses a lot of people and that not all ideas are equally mobile. So there seems to be a form of flexible thinking at work that seems quite natural to someone like yourself and quite unnatural to other folks. I'm kind of riffing here. Hope you don't mind but I love seeing successful examples of this kind of thinking at work. Taking ideas from one sector and using them in another is a basic working device for me. For some reason that’s how I think.

So when I was choreographing, I took working approaches from visual artists.

When I was writing poetry, I was mostly reading novels.

When I entered academia, I took what was happening in one field and applied it to “my” field.

Restaurants do it all the time, taking an idea from one region and transplanting it to another.

On the one hand, this is a tactic that anyone can pick up.

On the other, I’ve found that reframing ideas confuses a lot of people and that not all ideas are equally mobile. So there seems to be a form of flexible thinking at work that seems quite natural to someone like yourself and quite unnatural to other folks.

I’m kind of riffing here. Hope you don’t mind but I love seeing successful examples of this kind of thinking at work.

]]> By: StudioCity.mobi http://www.thisismobility.com/blog/2007/06/07/admob-most-innovative-business-model/#comment-134678 StudioCity.mobi Thu, 07 Jun 2007 17:56:36 +0000 http://www.thisismobility.com/blog/?p=337#comment-134678 Congratulations! Mobile Net use is growing at an exponential rate. Admob has definitely secured a nice spot in the market. Even if another huge ad company comes along (yahoo/google) and offers to buy admob, they'll probably pay over a billion for it and make everyone at admob a much happier person. It's a win win situation. Mobile advertising is huge and I want it to get even better! Hopefully by 2008 admob will have some keyword targeted campaigns available in some form that will make this advertising even better, or at least more selective to what ads you have on your site. Congratulations! Mobile Net use is growing at an exponential rate. Admob has definitely secured a nice spot in the market. Even if another huge ad company comes along (yahoo/google) and offers to buy admob, they’ll probably pay over a billion for it and make everyone at admob a much happier person. It’s a win win situation.

Mobile advertising is huge and I want it to get even better! Hopefully by 2008 admob will have some keyword targeted campaigns available in some form that will make this advertising even better, or at least more selective to what ads you have on your site.

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