I’ve been told that we’ve won the Innovative Business Model Award at the Meffys this year. Which I find somewhat amusing, cause I keep having these flashbacks to 2000 when I was working at Goto.com on exactly the same business model applied online instead of in mobile. But I suppose applying an idea in a new area is a kind of innovation.
Still, it’s true, that frequently when we talk to folks from the mobile world about CPC advertising in an open market it takes them a little while to grok it. As I’ve mentioned before, folks inside mobile aren’t really looking outside to find interesting things to apply. Which makes me wonder how many other setups of the kind are out there? Where else can you just pick up a model from the online world, wander into mobile, plop yourself down and “start a revolution”?