Amp’d Declaring Bankruptcy

Om has a good writeup giving an overview of the Amp’d bankruptcy issues. Aside from the actual info about Amp’d I loved this: “Amp’d had raised $360 million in funding, but in recent days ran into strong headwinds of reality…” That’s a fantastic turn of phrase, and Google shows only three occurrences! I’m going to start the effort to get that entered into the general vernacular. Then instead of having to admit that I was just pulling shit out of my ass when I came up with projections, instead I could say my project ran into some strong reality headwinds.

As far as info out of Amp’d itself I find this very interesting:

As a result of our rapid growth, our back-end infrastructure was unable to keep up with customer demand.

I’ve been having a lot of conversations with some folks who like to say things like “carrier grade” as a way of expressing that things have to scale without significant hurdles and be monitorable so that you can identify and react to potential bottlenecks before they become issues. It’s also a euphemism for “this is going to cost you about 15 times what a sane person would expect it to.” With all the cost built into the system of building a carrier network under that justification, to hear about scaling being an issue one has to wonder just how horribly wrong things have to be going.

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One Response to Amp’d Declaring Bankruptcy

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