Mobile Advertising Tips

Jennifer just posted some info about how to get good performance on your ads on AdMob. A lot of the stuff in there is pretty general info that should apply across the board though. Like customizing your ads. We have a particular mechanism for automatically included the name of the model of phone the user is on, but that really generalizes. A specific call to action wins out over a general call to action over time. Not overly targeting ads is another big one in my opinion. I’ve seen some interesting cases where advertisers thought they absolutely had their target audience nailed, only to find that the real group they should be trying to reach was pretty much 180 degrees different.