Mobile Only Publishing

Russell has a post about mobile marketing that lays down one of the primary reasons I’m happy to be working at AdMob. The flow of money into mobile publishing should bring about the same kind of growth that Adsense drove for small online publishers, which was possibly one of the big drivers behind the explosion of blogs. What somewhat surprized me (though not completely surprized unfortunately) during Mobile 2.0 was that a lot of people said it was “too early to monetize mobile”. Which just strikes me as a very United States focused (and Silicon Valley focused in particular) viewpoint. I’ve been talking to a lot of people who publish mobile only, they don’t have fixed web income to use in the meantime. They definitely don’t have venture money to use to grow their business. Allowing those folks to directly monetize the audiences they’re growing on mobile is the only way to make sure that the compelling apps get to survive. Otherwise the apps that survive are the ones that match the models that already exist or are tied to existing businesses with alternate income streams, and innovation in the space as a whole ends up suffering. you can download autocad 2008 here.