Carrier Targeting at AdMob
Omar put out the news today about the funding we’ve gotten at AdMob. But just chattering on about the money you’ve gotten is, well, tacky. So we’ve also put up a new release of the AdMob site to go along with the news. What’s new up there? Tons of little usability tweeks that should make it easier for advertisers coming to the system for the first time, an important thing when your number one priority is to make some phat cash for the publishers in your network.
But I think the real big one is carrier targeting. It’s only on for a subset of regions that we’ve had lots of demand for. The US is one, so you can check it out there. In the targeting tree you can select to advertise to only Cingular, or Verizon, or Alltel, etc. Lots of people were asking for that, so hopefully that one puts some smiles on a few faces. That plus the phone manufacturer targeting should be killer for folks selling applications or services tied to a particular environment.
