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	<title>Comments on: WURFL Evolution</title>
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	<link>http://www.thisismobility.com/blog/2006/09/02/wurfl-evolution/</link>
	<description>Ripping mobility from the clutches of telecom</description>
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		<title>By: Luca Passani</title>
		<link>http://www.thisismobility.com/blog/2006/09/02/wurfl-evolution/comment-page-1/#comment-66767</link>
		<dc:creator>Luca Passani</dc:creator>
		<pubDate>Tue, 09 Jan 2007 09:48:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.thisismobility.com/blog/?p=189#comment-66767</guid>
		<description>Hi, have you seen this:

http://www.passani.it/switcher/

?</description>
		<content:encoded><![CDATA[<p>Hi, have you seen this:</p>
<p><a href="http://www.passani.it/switcher/" rel="nofollow">http://www.passani.it/switcher/</a></p>
<p>?</p>
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		<title>By: miker</title>
		<link>http://www.thisismobility.com/blog/2006/09/02/wurfl-evolution/comment-page-1/#comment-29596</link>
		<dc:creator>miker</dc:creator>
		<pubDate>Sat, 02 Sep 2006 18:25:16 +0000</pubDate>
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		<description>Certainly, it is a lot of overhead for a web developer looking to make a mobile version of their site. And long term I&#039;m really looking toward a unification of mobile and fixed web development directly, without having to develop two versions (I don&#039;t care if a single dev version is split into two versions when deployed, it&#039;s only important that the developer develop one version). But for now the WURFL system works the best from what I&#039;ve seen. And for AdMob in particular we need to pull some deeper capability info than just &quot;is this a mobile&quot;. However for the average web developer looking to make a mobile version a simple redirector function would be fantastic. And I&#039;m definitely interested in talking about building AdMob hooks into the templating system.</description>
		<content:encoded><![CDATA[<p>Certainly, it is a lot of overhead for a web developer looking to make a mobile version of their site. And long term I&#8217;m really looking toward a unification of mobile and fixed web development directly, without having to develop two versions (I don&#8217;t care if a single dev version is split into two versions when deployed, it&#8217;s only important that the developer develop one version). But for now the WURFL system works the best from what I&#8217;ve seen. And for AdMob in particular we need to pull some deeper capability info than just &#8220;is this a mobile&#8221;. However for the average web developer looking to make a mobile version a simple redirector function would be fantastic. And I&#8217;m definitely interested in talking about building AdMob hooks into the templating system.</p>
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		<title>By: Gideon Marken</title>
		<link>http://www.thisismobility.com/blog/2006/09/02/wurfl-evolution/comment-page-1/#comment-29589</link>
		<dc:creator>Gideon Marken</dc:creator>
		<pubDate>Sat, 02 Sep 2006 17:33:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.thisismobility.com/blog/?p=189#comment-29589</guid>
		<description>Mike, 
While WURFL is a solution that can provide a lot of info about mobile devices and is important to services that sell/provide mobile downloads, wouldn&#039;t you agree that it&#039;s a bit overkill for general mobile phone and portable device detection on Websites? Most sites aren&#039;t selling downloads for mobiles, but they can benefit by being on the mobile Web.

The way I&#039;m seeing the Mobile Web and device detection, is that the majory of the need &#039;will&#039; be for basic Websites that simply want to point a site visitor to the correct version of their Website.

Running WURFL just to redirect phones on every Website that is considering a mobile site sounds like a lot of overhead, additional processing, coding, etc.

I bring this up because it is a topic I&#039;ve been considering for many months, after the silly .mobi domains came into being and I had a blog comment from the general manager of .mobi. They seem to feel that all one needs is a .mobi domain - and your mobile problems are are solved.

I&#039;ve been developing a very simple solution based on studying mobile and portable user agents which so far identifies maybe 90% of the phones out there just using a short function I wrote that uses a regular expression to locate the phones. After studying user agent strings, I found there were around 20 words which show up at least once per UA string.

With this, I&#039;m going to release a simple, easy to use solution that will allow anyone to launch a mobile site and redirect mobile/portable traffic to the mobile version of their site. 

While working on it, I thought it might be a good idea to contact you about AdMob. Possibly there&#039;s some way we can cross promote. For example, my mobile template system could include the basic code for displaying your ads - with info about signing up, etc - so the ad service would be built right into the templates.  You have my email address, let&#039;s talk :) I&#039;m on skype just send a msg to: gideonmarken

I have a site up for the code/product - it will be shareware with licenses available for commercial use. I should have the site public in 2 weeks.

Have a good one - and glad to hear things are going well with AdMob :)</description>
		<content:encoded><![CDATA[<p>Mike,<br />
While WURFL is a solution that can provide a lot of info about mobile devices and is important to services that sell/provide mobile downloads, wouldn&#8217;t you agree that it&#8217;s a bit overkill for general mobile phone and portable device detection on Websites? Most sites aren&#8217;t selling downloads for mobiles, but they can benefit by being on the mobile Web.</p>
<p>The way I&#8217;m seeing the Mobile Web and device detection, is that the majory of the need &#8216;will&#8217; be for basic Websites that simply want to point a site visitor to the correct version of their Website.</p>
<p>Running WURFL just to redirect phones on every Website that is considering a mobile site sounds like a lot of overhead, additional processing, coding, etc.</p>
<p>I bring this up because it is a topic I&#8217;ve been considering for many months, after the silly .mobi domains came into being and I had a blog comment from the general manager of .mobi. They seem to feel that all one needs is a .mobi domain &#8211; and your mobile problems are are solved.</p>
<p>I&#8217;ve been developing a very simple solution based on studying mobile and portable user agents which so far identifies maybe 90% of the phones out there just using a short function I wrote that uses a regular expression to locate the phones. After studying user agent strings, I found there were around 20 words which show up at least once per UA string.</p>
<p>With this, I&#8217;m going to release a simple, easy to use solution that will allow anyone to launch a mobile site and redirect mobile/portable traffic to the mobile version of their site. </p>
<p>While working on it, I thought it might be a good idea to contact you about AdMob. Possibly there&#8217;s some way we can cross promote. For example, my mobile template system could include the basic code for displaying your ads &#8211; with info about signing up, etc &#8211; so the ad service would be built right into the templates.  You have my email address, let&#8217;s talk :) I&#8217;m on skype just send a msg to: gideonmarken</p>
<p>I have a site up for the code/product &#8211; it will be shareware with licenses available for commercial use. I should have the site public in 2 weeks.</p>
<p>Have a good one &#8211; and glad to hear things are going well with AdMob :)</p>
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