Russell pointed out TextMarks in a recent post, and I poked around with a bit during the week. But it was just this evening that I had really dug in. The TextMark thing is interesting on it’s own, being able to generate a keyword assocated with an SMS request is interesting stuff. Be it shortcode + keyword + content management as delivered by Mozes or keyword to web query as delivered by 411sync. We actually find aspects of both in the TextMark setup.
You really need to take a spin through the help page and read the random points there in order to understand what they’re up to. At least that’s what it took for me to realize the extent of what they have there. Taking a look at that set of commands a whole different mode of interaction becomes apparent. There’s also subscribe to keywords and send alerts to keywords, enabling conversations with adhoc groups over SMS, something like what PartySync has been up to for a while. Interesting, very interesting.
All told, I think TextMarks is getting a lot further toward the general SMS services API that I’ve been looking for out of Google and Yahoo. Yahoo has the RSS to SMS they released a while ago, Google has the Dodgeball team locked away in a basement somewhere apparently never to see the light of day again, but neither has pulled the whole set together and made the necessary generic magic pudding of SMS goodness we can spread all over. This is a decent step in that direction, and I think the groups are going to be the key that makes this interesting long term.