Speaking of mobile advertising, Omar from fotochatter just posted to the Mobile Monday SV Yahoo group announcing AdMob. It’s a pay per click advertising service focused on mobile sites, with targeting specific to mobile clients. Here’s a bit from their site:

Buying mobile advertisements

  • Reach consumers right on their phone or other mobile device.
  • Target ads by region, manufacturer, platform, and device capability.
  • Personalize ads using device model number.
  • Easily build a quick mobile ‘MobPage’ to reach customers even if you don’t have a mobile site.
  • Pay only for the click throughs on your ad.